MicroLoan Shortlisted for Big Bus Challenge

DLKWLowe Advert is a big hit

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MicroLoan Foundation, the Chiswick charity which provides small loans and guidance to women in sub-Saharan Africa, has been shortlisted for the CBS Big Bus Challenge, thanks to creative advertising designed by DLKWLowe, the award-winning global advertising agency.

CBS Outdoor challenged advertising agencies to design imaginative advertising campaigns for buses across the nation, with the winning entry gaining £200,000 worth of national advertising exposure. In the UK, bus advertising currently reaches 30 million people each week, and research has shown that 86% of people are able to spontaneously recall a bus advert.

The MicroLoan Foundation provides small loans, business education and personal mentoring to support impoverished rural women living in sub-Saharan Africa. The charity’s current “Pennies for Life” advertising was designed by DLKWLowe, with the campaign raising over £40,000 by lining 571,824 individual pennies on the grounds of a local school, potentially setting a new UK record.

“We have been shortlisted for the 2011 Big Bus Challenge thanks to the creative talents of DLKWLowe” commented Peter Ryan, CEO of MicroLoan Foundation. “Winning this prestigious award would enable us to reach a wide audience of potential donors and volunteers across the UK, which could have a transformative effect on our charity and in so doing, the women we support in Africa.”

About MicroLoan Foundation

The MicroLoan Foundation is a responsible and non-profit UK microfinance charity that provides microfinance (small loans of on average £70), business education and ongoing mentoring support to impoverished women in sub-Saharan Africa. This provides them with a “hand-up not a hand-out” so they can develop self-sustainable livelihoods for themselves and their families, and work their own way out of poverty. 99% of the loans are repaid and then recycled in full to help more women year after year.

September 7, 2011