To help define company’s strategic goals and develop future plans

The makers of Unlocked Guides, a series of travel books for kids, are looking for children to join their board of directors.

The Unlocked Guides founders, Emily Kerr and Joshua Perry, have taken the decision to gather together kids aged twelve and under from across the UK to help define the company’s strategic goals and develop future plans. The young directors will also contribute cheesy jokes and silly illustration ideas.

“A few months ago we realised that our management team was not exactly representative of our target market”, said Emily. “Both of us are over 30, and our books are written for under twelves, so we decided we needed a few more kids involved.”

Joshua added, “When we originally designed our range we spoke to 200 kids, and frankly their ideas were much better than ours. So we’ve decided to bring some primary-age expertise into our boardroom.

“Apparently the average age of FTSE 100 board members is 57. That’s fine if you sell oil or cars. But we need directors who like visiting adventure playgrounds and who laugh at bad jokes.”

Unlocked Guides are guidebooks written specifically for kids. They are easy-to-read and full of illustrations, stickers, and photos. There are six titles in the range, covering London, Edinburgh, the Lake District, Bristol & Bath, Devon & Cornwall and Cambridge, Norfolk & Suffolk.

The first enlarged Unlocked Guides board meeting is taking place on Friday 3rd June in Chiswick. Kids wanting to apply should send an email to info@unlockedguides.com explaining in 50 words or less why they want to join the board. Applications must be received no later than May 13th 2011. Successful applicants will be provided with personalised business cards, and will receive a goody bag containing books and other directors’ perks.

April 28, 2011