Livia Firth Wins UN Award

Chiswick eco-campaigner honoured for her work on ethical fashion

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Ethical fashion campaigner Livia Firth has been recognized as an international ‘Leader of Change' 2012 for her work with the fashion industry.

The founder of the Green Carpet challenge, who is married to Oscar-winner Colin Firth, was chosen by the Foundation for Social Change in conjunction with the United Nations Office for Partnerships for her work highlighting supply-chain ethics in fashion.

‘Receiving this award is a great honour and a wonderful recognition of everything the Green Carpet Challenge has achieved so far,’ says Livia.

‘The Foundation for Social Change sits perfectly with GCC values. We believe passionately in putting environmental and social justice on a platform with world class design and production.’

To mark the occasion the GCC is bringing together key players across the fashion industry including American Vogue, Vogue Italia, L’Oreal, Gap, Gucci, Chopard, NewLife and C.L.A.S.S in a roundtable discussion in New York. This is the first of many high level GCC roundtable discussions around the world that will bring together influential figures across fashion production, design and retail.

‘To get such amazing names from the most influential magazine editors to major brands discussing the real issues ethical fashion represents gives us real momentum, says Livia Firth. ‘This is the first in a number of major GCC initiatives and partnerships to be announced over the next few months.’

She intends to continue her work with fashion businesses to facilitate ethical practices for every level of the supply chain, from sourcing the raw materials through to the consumers purchasing the product.

The Green Carpet Challenge is an initiative under which Livia persuaded major fashion designers to source their fabrics ethically and remodel dresses and textiles which she then wears to high profile events such as film premieres. She also set up her own ethical consultancy Eco-Age.

Last year she also joined her husband Colin in becoming a UN Goodwill Ambassador for the United Nations.


C.L.A.S.S. ( Creativity, Lifestyle and Sustainable Synergy) is an international eco-platform founded in 2007 which supports and promotes environmentally sensible products for fashion, home and design through a wide range of eco-textiles, yarns, processes and services

November 12, 2012