Livia Firth Moving Out Of Chiswick Shop

Agents say they plan to move the business to larger premises


Livia wearing an ethical fashion design

Colin Firth Voted All Time Best Darcy

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Livia Firth's Eco shop on Chiswick High Road has been put on the market.

Local agents MJ Finn who are handling the sale of the lease which is valued at £40,000 per annum, say the Eco shop is moving to larger premises.

It is not yet known yet whether this will mean a move out of Chiswick for the business. The shop has been closed to the public for nearly eighteen months.

MJ Finn's website described the premises as "an exceptionally well-presented shop" with a ground floor, first floor and basement area with an overall total of more than 1,000 sq feet. The shop occupies a prominent corner of the High Road, close to Union Jacks and other popular shops and restaurants and is opposite a pedestrian crossing.

The agents say the lighting is very good and retailing would be possible from all three floors. There is also a roof terrace which is covered in a ‘Living Wall’ with an irrigation system and solar energy panels.

Livia, who is married to actor Colin Firth, has become famous for her ethical fashion work and her Green Carpet challenge whereby she wears recycled and vintage gowns on the red carpet at film premieres. She has also encouraged top designers and film stars to join her in her crusade for ethical fashion.

She opened the Eco shop at 213, Chiswick High Road, five years ago, along with her brother Nicola Giuggioli and backed by her husband and friends.

Eco sold homeware and a selection of ethical fashion and gift items. But the shop appeared to close in August 2011 although Livia denied this and said it was being used as offices for ethical consultancy work.

In recent times the former film producer has concentrated on her Eco-Age website, launched her ethical consultancy and expanded into Livia Firth Design, a range of luxury clothes and accessories. She became an Oxfam Global Ambassador in 2012 and has also been awarded a United Nations Leader of Change award for her work to promote a more sustainable fashion industry.



February 11, 2013