Chiswick Mall’s Heron House Denied New Restaurant

No restaurant for riverside beauty spot but speculation has it that a mystery celebrity chef has not yet abandoned plan

Parking would not be a problem at Heron House

Plans to create an upmarket restaurant at Heron House on Chiswick Mall came unstuck this week as planning permission was refused. The council's reason for turning down the application was that “the proposal would not preserve or enhance the Chiswick conservation area.''

There were also concerns voiced over the loss of residential use of the building, an increase in noise and parking issues.

Rumour has it that a highly regarded chef was behind the application but the surveyor handling the application did not reveal any names when questioned by the Brentford Chiswick and Isleworth Times. He did however express his disappointment at the application’s refusal and indicated that they would be appealing the decision.

He went on to argue that parking was not an issue and that other concerns such as noise and smells were unfounded, given the property's situation near the A4 and local brewery. He stressed that the issue of loss of residence would be offset by the creation of approximately 15 new jobs.

An agent's report that was presented to support the application was the subject of a certain amount of ridicule as, in its attempt to persuade the authorities that Chiswick Mall wouldn't suffer from the establishment of a restaurant, it chose to portray the arguably one of the most beautiful parts of London as suffering from chronic noise and smells.

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The "Hell that is Chiswick Mall"