Sainsbury’s Now World’s Largest Fairtrade Retailer
1,200 bananas sold every minute gives supermarket top spot in ethical trading
Sainsbury’s claims that it is now the world's largest retailer of Fairtrade products with almost one in every four pounds spent on Fairtrade in the UK is spent at a Sainsbury's store.
Sainsbury's Customer Director, Gwyn Burr said, "We sell over 650 million bananas a year, or 1,200 a minute, which means a total Fairtrade premium to banana suppliers of £3.9m per year benefiting small farmers, farm workers and farming communities. As we add to the number of Fairtrade products we stock, we continue to make an increased impact on suppliers from poorer countries".
She added, "Despite the current focus on price and great value, shoppers clearly want to know that producers are getting a fair deal too. We believe that Fairtrade is a great way to provide customers with the best of both worlds - ethically sourced products at affordable prices."
February 16, 2010