Survey Shows Majority of Shops Want Devonshire Road Opened

High level of support for compromise with less extensive restrictions

Devonshire Road had been busy during recent Sunday markets
Devonshire Road had been busy during recent Sunday markets. Picture: Guy Lambert

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Chiswick Shops Task Force Issues Major Report

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A survey undertaken by the Chiswick Shops Task Force on Devonshire Road and Prince of Wales Terrace has indicated that the majority of businesses based on these road oppose the closure.

The task force, which is made up of opposition councillors, compiled responses from all businesses operating on premises on these roads including non-retailers. The Conservative councillors have opposed most of Hounslow Council's trial measures which aim to aid social distancing and encourage active travel.

Out of 39 businesses invited to participate only two chose not to complete the questionnaire. The respondents were made up of 17 retailers, 9 cafes, 8 salons and 3 of other kinds.

Over half the businesses (21) said they would be happy to see Devonshire Road return to the arrangement before Hounslow Council restricted access with minimal support for the maintenance of the full closure with only 6 of the 37 businesses selecting this option.

The survey, which the Chiswick Shops Task Force says is compliant with Market Research Society guidelines and delivered both by hand and email, indicates a consensus among business that some restrictions would be acceptable but with a preference for them to be limited to certain times of day, particular days of the week and months of the year.

Devonshire Road has recently seen crowds of people taking advantage of the lack of traffic and provision of seating on the pavement outside cafe bars and restaurants. This has given a boost to hospitality businesses particularly when Covid restrictions banned them from serving customers inside. 20 of the participants were in favour of more space being given for outdoor eating and drinking from May to September but only 7 wanted to see this happening all year with 8 respondents opposed to outdoor dining at any time.

The most popular option for outdoor eating and drinking was in the evenings during the week and all day on Saturday and Sunday.

Feedback from the businesses highlighted a number of issues including the impracticality of limiting deliveries to certain time slots and totally closing the road because of the impact on businesses and residents that will need access.

Announcing the survey results, Cllr Joanna Biddolph, founder of the Chiswick Shops Task Force, said, "This is the first survey or consultation on any of Chiswick’s road closures and changes that has been MRS-compliant. All others conducted by Hounslow council or its consultants have been self-selecting, digitally-exclusive and therefore unrepresentative. We invited all of the 39 businesses on Devonshire Road and Prince of Wales Terrace to take part; all but two did so. This is a very high level of response and shows the degree of concern there is about the current scheme.

"The results show that, while over half the businesses want the scheme reversed, there is a high level of support for a compromise. Even those who support the scheme do so for only part of the year.

“The survey also lays bare the fact that those who suggested, designed and imposed these restrictions, did so without knowing the detail of the type of business, or even how many businesses, there are along these two roads and therefore how the various businesses might be affected. They were also oblivious of the impact of the scheme on residents who live along these roads. “

Cllr Biddolph added that she felt the council needed to apologies to retailers and residents particularly for what she called ‘dogma driven’ decision making by Hounslow Council who she accused of having an ‘extreme car-free agenda’.

She added, "The council must now - immediately, to reduce the risks of businesses closing - consult on, then swiftly implement, a compromise. That consultation must include businesses and residents living on Devonshire Road and Prince of Wales Terrace as well as residents in the Glebe Estate and the lower section of Devonshire Road. This consultation must also be MRS-compliant”.

Hounslow Council has been approached for comment.

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May 17, 2021


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