Chiswick Designated FIFA World Cup Village
Turnham Green to become supporters' park for duration of the tournament
World Cup fever is set to grip Chiswick this summer due to the area being designated as an official FIFA World Cup Village for the whole of the competition in Brazil. This means that W4 will be the main focus for supporter events in West London in June and July.
The innovative scheme is part-funded by a grant from football's governing body run by Sepp Blatter with the rest of the money coming from s106 contributions arising from Brentford FC's stadium enabling development. The idea is to maximise fan participation in the event which, due to the time difference, will see many matches take place in the early hours of the morning. It will be the largest such event in Europe and fans from all over the continent are expected to attend.
Chiswick set to welcome fans from all over Europe
As part of the festivities all licensed premises in the W4 area are to receive an automatic extension until 5am to allow them to serve alcohol to the end of all the matches. Hounslow Council are confident that this will be a popular move as the extension was advertised in the Feltham Chronicle on February 13th and not a single objection was received.
The centre piece of the event is to be a supporters' park on Turnham Green. Four massive screens with a state of the art sound system will show every single game for free starting at 5pm each evening. The newly refurbished Post Office now has an off-license and will be stocked up with beer and spirits to serve. A crowd of about 3,000 people are expected for England's opening game against Italy in Manaus which kicks off at 11pm on the 14th June. Event organisers claim this will be the largest crowd on Turnham Green since the Civil War battle that took place there in 1642. After the game fans will be able to stay on and watch the 2am kick off between Ivory Coast and Italy.
An experiential consultant, Totally Unbelievable Events, has been given a £1.4 million grant to run the project. Senior party alchemist for the group, Avril Amadan said, "Chiswick is sooo (sic) lucky to be Europe's World Cup party town. It will be the village that never sleeps from the early stages when England are still involved to the latter part of the tournament when there'll be a chance to see other teams who are better at football.'
To protect the tournaments main sponsors from 'ambush marketing' there will be a ban on wearing clothing with certain brands in the Chiswick High Road area. Hounslow Council parking attendants will be given additional powers to issue on the spot fines for anyone wearing unapproved logos which are likely to include Reebook and Pepsi. Offenders will be asked to remove the items of clothing which will be confiscated and disposed of. There will also be close control of alcohol consumption with Heineken and Carling the approved beers but Fuller's Pride banned from pubs and the supporters' park.
The FIFA World Cup 2014 begins on June 12th with the final taking place on July 13th.