Chiswick Charity Launches Cyberkind Campaign

Act Against Bullying "It’s all about being nice on the net!"

Related Links

Cyberbullying (def) – involves the use of information and communication technologies to support deliberate, repeated, and hostile behavior by an individual or group, that is intended to harm others.

Cyberbullying statistics: Studies and figures vary: is consistently estimated to affect around a quarter of secondary-age young people.


Sign up for our free weekly newsletter

Comment on this story on the

Chiswick charity Act Against Bullying (AAB) has launched Cyberkind campaign which aims to raise awareness of the problems young people face online especially via social networking.

The campaign's aims include:

To promote Act Against Bullying’s values and beliefs in motivating and inspiring others primarily but not exclusively to help children who are bullied at school in the following way:

  1. To attract all internet users to the cause to aid Act Against Bullying in counteracting cyberbullying of children.
  2. To raise awareness of the positive benefits that kindness and recognition of civilised behaviour on the internet can have on the esteem of all, but primarily that of young people.
  3. To engender goodwill across social networking sites used by young people to enhance and nurture peaceful and cooperating relationships for the good of all.

Social networking is now not just a way of life, but the way of life for so man and young people in particular. However, with cyberbullying on the increase right across the social spectrum the charity is urging as many internet users as possible to join in AAB’s Cyberkind Campaign.

Act Against Bullying is a Chiswick based research and campaigning charity which was set up to help children who are bullied at school, their parents and carers.

The ethos of the organisation is upbeat and motivational as they believe that bullying is a complex and insidious problem which is often very difficult to counter and yet the effects of systematic bullying on young people can be long lasting severe and life-threatening.

They strive to raise awareness of all kinds of bullying, and more recently the modern forms such as cyber abuse and exclusion to cause to distress.

Founded in 2003, it is still fully staffed by volunteers meaning that all money donated is spent on their ongoing Cool to be Kind campaign.


November 23, 2009