Loyalty App Gives Boost To Independent Shops
Loyalzoo says small shops can compete with big brands
Chiswick-based tech startup Loyalzoo is celebrating its Seedrs crowd funding campaign reaching its £120,000 funding target in less than 24 hours from its public launch.
Many big retailers such as Starbucks are getting rid of their loyalty cards and using apps but, as so often happens, independent shops risk being left behind. Loyalzoo was set up to give these small shops the same technology and a chance to compete with the big brands.
“Customers can hold all their loyalty programmes with all their favourite shops in one place. That makes a lot more sense than having an app for each shop. People are a bit taken aback at first that this is so easy”, says Sirolla, “then they love it”.
“People may shop online or at retail parks,” says Sirolla, “but their heart is with the independents. And this is not all sentimental by any means. Sure, lots of small shops are closing down, but many new ones are opening. Just look at the number of independent restaurants popping up all over the place”.
April 11, 2014