The' Italian Job' Comes to Devonshire Road

The replacement for Pickwicks pays homage to famous film


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The owners of the new Italian microbrewery which will replace Pickwicks have said they will try to save its famous 'clock', a well-known Chiswick landmark.

Speaking about their plans for their new venue, Giuseppe Verdoni said they had chosen Chiswick because it reminded them of their home in Parma, where the microbrewery Birrificio del Ducato is located.

The interior of the pub is undergoing a complete refurbishment though he said they would try to save the famous clock, although it was not in good condition.

The venue will be named The Italian Job, a reference to the 1969 classic action movie starring Michael Caine, but also, Giuseppe said, a pointer towards the renaissance of artisan brewing taking place in Italy.

"While Italy is renowned by many for its glorious wines and culinary delicacies, fewer may be aware of the craft beer Renaissance occurring in Italy. In fact, Italy currently boasts a lively craft beer community and a number of innovative and qualitatively excellent microbreweries. " says Giuseppe.

He said The Italian Job would be Birrificio del Ducato’s (Del Ducato’s brewery) flagship pub in the UK and London’s premier Italian craft beer pub.

Founded in 2007 by Giovanni Campari (brew-master) and Manuel Piccoli in Roncole Verdi (in the province of Parma that is best known for Parmigiano cheese and prosciutto) Birrificio del Ducato is Italy’s most awarded craft beer brewery.

It boasts a number of beers, including a crisp unfiltered pilsner (VIÆMILIA), a "decadent coffee-infused porter" (Sally Brown Baracco), and a chilli-infused imperial stout (Verdi Imperial Stout).

There will also be rotating beers on tap and hand-pump from notable Italian craft beer breweries as well as English ones. The pub will also host a kitchen that will serve authentic Italian food, with special attention to artisanal food specialties from Parma.

The Italian Job is set to open in mid-December on Devonshire Road . They hope to become a "reference point for the London craft beer scene in West London and an integral and vibrant element of the neighbourhood for locals".

October 24, 2014

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