|Who would have thought that Fruit and Veg could be so interesting?|
We meet one of Chiswick's food heroes Andreas Georghiou
The fine weather and general buzz in Chiswick’s foodie community has meant that what is traditionally a quiet period has in fact been quite the opposite.
With new restaurants opening, others celebrating fabulous first year’s and more Local Food Hero nominees than you can shake a stick at, Chiswick is fast becoming the place for enlightened gastronomes to eat and shop.
But what of those who were providing the community with fruit and veg long before the culinary renaissance began? I had the pleasure of meeting one such stalwart of Chiswick’s independent traders (and one of a tiny handful of grocers to make the cut as a Food Hero nominee) Andreas Georghiou to find out what sets him apart from the average fruit and veg man.
Andreas Georghiou & Co. has been serving Chiswick and the wider London community for 11 years from the site at 35 Turnham Green Terrace, a location which has been a greengrocer’s for over 100 years. Cutting his grocer's teeth as a young boy at family business Adamou & Sons, Andreas is nothing if not an innovator. Produce never before seen in British shops, let alone these shores has, as a result of his continued and dedicated sourcing throughout Europe, now become standard fayre for food industry professionals and the more gastronomically progressive of West London.
From the Company’s inception Andreas’ (aided by his trusted no 2 Darren) idea has been to radically change the perception of what a small independent greengrocer can provide, taking the recent public interest in good food and the renewed interest in the food industry as a cue for the creation of a high quality service for all clients.
Andreas Georghiou, along with his his Turnham Green Terrace neighbours Mortimer & Bennett, Covent Garden Fishmongers, Macken Brothers, Theobrama Cacao and Foubert’s, has been chosen to participate in UKTV’s search for 'Local Food Heroes'.
“Please help us to be up there with the best by registering with them and supporting us on their website at UKTV Food. Many thanks from all of us at Andreas Georghiou & Co!” he said.
August 9, 2006