New Sushi In Town?

Feng Sushi chain looking for suitable Chiswick site

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Eating out in Chiswick


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We wait an age for one sushi restaurant and then two come along within months of each other.

Chef and co-founder of Feng Sushi Silla Bjerrum told Caterer that the company is currently looking for a site in Chiswick.

The company, which celebrates its 10th anniversary this month, is hoping to have 20 outlets within the M25 in the next 10 years and expand nationally and internationally.

According to the company's website, the Feng Sushi adventure began when fellow founder Jeremy Rose was sitting on a beach in Venezuela eating a fantastic-tasting, super fresh box of sushi. He was suddenly struck by the thought that no-one in London delivered freshly prepared sushi.

Upon his return he set about finding a site, 218 Fulham Road and, after asking Silla to join him, worked tirelessly to complete the task of fitting out the restaurant and creating the menu.

In October 2000, The company doubled its size by opening Borough Market. Since then organic growth has continued. Opening the Kensington restaurant in 2001, Notting Hill restaurant in 2003, Production Kitchen with Sushi school also that year, Chalk farm in 2006 and the new flag ship Royal Festival Hall in 2007.

July 15, 2009