Young Chiswick Film-Maker Seeks Funding
Olly Ginelli turns to social media to ask the public to back him
A young Chiswick film-maker, Olly Ginelli, 23, has asked members of the public to help him fund his first independent short film "Dekaos".
Olly, who is also a talented breakdancer, has launched his campaign on worldwide crowdfunding platform Indiegogo, which has raised a large amount of the £3,000 needed.
However, he says he still needs financial assistance and has offered "perks" such as a free ticket to the screening of the film, a free breakdance lesson, online PR for businesses or a film production service using his own equipment.
Olly, who lives near Chiswick High Road, studied film-making at college in Leeds and says the most difficult part of the process is finding funding to pay for equipment, to cover the expenses of the actors and towards paying for professional technical help with the final edit.
This crowdfunding trend gives the public the chance to be armchair ' 'Dragons' offering money to projects they think are worthwhile investments by people who are unable to get loans commercially.
The theme of the film is still under wraps, although he says there is a clue in the title,' Dekaos' which spells' 'Soaked' backwards.
Help has come from surprising quarters, he says; "It's quite humbling to think that total strangers might actually believe in what you're doing- for example we've received over £300 from someone involved with a student housing website".
Using social media, he has launched a series of PR stunts to grab the public's imagination, including countdown videos to the launch of the campaign, and a Breakdancing monkey that will dance for donations and send a customised youtube video to the contributor.
With both parents involved in the film industry- his father owns his own production company and his mother works for a local film company, it's no surprise that Olly has gone into the business. But while his ambition is to make feature-length films, his second 'career' is as a breakdancer, and he both performs professionally at venues as well as teaching young kids aged 5-12.
"It was something that came naturally to me when I was a teenager and my mother encouraged me to go to a dance studio and learn properly," he says.
Olly can be seen as a dancer in the English National Opera's production of ' Death In Venice' at the Coliseum in June.
If you would like to get involved with Olly's campaign you can watch his video at:
May 11, 2013