Potion For Paragon of Virtue?

Brothers believe they have right recipe for new bar in Chiswick

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Curiousity surrounding the recent closure of The Paragon lead to discussion on the forum over whether the site is being "gastrated".

Not only because it gave us an excuse to use the word "gastrated", we spoke to Metropolitan Bar's Mandeep Dhillon, a director of the independent company that bought the lease.

“We’re in the process of rolling out a chain of bars that are a fusion between good pint pub and an up market All Bar One.” Dhillon told ChiswickW4.com. “But making sure we keep the prices right for the area."

Named Potion, 'good value' appears to be one of the key ingredients of the company's philosophy and term used by Dhillon at least four times during our brief conversation.

He added, "Chiswick has bars like Revolution and loads of gastro-pubs, but we couldn’t see anything like we’re doing.”

The family owned business creates “good value, cocktail orientated and customer focused bars” along the same lines as their Potion Bar in Maple Street, W1.

“Great bar with a feel good factor.” One reviewer wrote of their first venture, “Current owners have really changed this place around to make it a cool bar to be in. Good customer service and a wicked downstairs bar. Most importantly you are served with a smile.”

The Paragon was one of five pubs that was sold by their former owners, Barracuda, because they “no longer fit its current brand portfolio and are therefore surplus to requirements.”

Potion is set to open in the second week of January 2009.

December 11, 2008