Watchdog Upholds Complaints against Foxton's
Chiswick based estate agent has failed to convince the Advertising
Standards Authority that claims made in their brochures were true
withdraw claim of 25% market share
Advertising Standards Authority has found that Foxton's, based in
Chiswick Park, made misleading claims in their advertising. The
Authority upheld three complaints made by rival estate agent Winkworths.
had objected to a series of promotional material issued by Foxton's.
One section of a brochure stated "... If you are letting your
property, you want the best possible rent and a high calibre corporate
or private tenant who can move in quickly" and featured testimonials
from corporate clients, including one from the Documentaries and
Investigations Department of the BBC.
Foxton's failed to provide signed and documented proof of the testimonial
from the BBC as required by the Authority's Code. Foxton's claimed
that they had been in contact with the BBC several times since the
brochure had been published and the BBC had not indicated that it
had any objection to the use of the quotation.
also claimed that Foxton's statement that their "exceptional
staff enable us to sell in excess of £2.5 billion worth of
property .. each year" was untrue. This complaint was upheld
and Foxton's have withdrawn the advertisement which featured this
objection was made to the claim made that Foxton's sell or let one
in four properties in the areas in which they operate. The Authority
considered analysis submitted by Foxton's and concluded that the
statement was misleading.
Authority advised the Foxton's to consult the Committee of Advertising
Practice Copy Advice team for help with preparing future advertisements.
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