epitype strikes Gold for Goldsmiths

Dukes Meadows based design consultancy wins coveted award

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For the second year running, Dukes Meadows based desing consultancy, epitype has clinched a coveted ‘Gold Heist Award’ for it’s creative work on the Goldsmiths College ‘Postgraduate Prospectus’. The award confirms Goldsmiths as the leading UK University and epitype as a diverse branding house.

epitype created the booklet’s clear navigational system from research and understanding of the education market, with particular focus on Postgraduate students. An integrated strategy that included: research into the needs of Postgraduate students; navigational systems and student trends paved the way for the design of this striking booklet that is 256 pages in length.

The brand word for the project was ‘synergy’ which was used as a creative stimulus throughout the publication affecting both word and image.The‘synergy’ project was rolled out across 6 prospectuses in total and the entire range of adverts that the college produces.

The judges said, "we particularly liked the coherent design, the choice of paper and the good choice of mono photographs that are striking and memorable. The prospectus contains a lot of information on courses and services, but it was not, overwhelming and was easy to navigate through."
Martin Roach, Creative Director at epitype added:, "This award demonstrates that good design is not just about pretty images, but about a consistent delivery of brand values, tones and themes that can capture the
imagination and stimulate interest. Those of us within the creative industries will always strive further if we can translate customer focussed research and an integrated strategy into our creative work."

The Heist Awards have encouraged and rewarded good marketing practice over the past 16 years. It is a prestigious and well regarded programme within the further and higher education sector, which this year attracted 189 entries from over 90 institutions and organisations.

epitype is a brand information and design consultancy. Its clients include London Development Agency, Hounslow Council, Coca-Cola and Hewlett Packard.