Optical Boutique Offers Crème de la Crème of International Frames

I-site for connoisseurs who view eyewear not only as necessity but as accessory

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276 King’s Street
W6 0SP

Tel: 020 8222 8444

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An exciting new concept in optical store retail i-site has opened to great interest on the Chiswick/Hammersmith border in King Street.

This optical boutique offers the crème de la crème of international niche frames. Imagine a sprinkling of the design of a hip hotel, with a splash of modern gallery in a cutting edge store and you have the i-site.

A literal feast for the eyes, instead of mass-produced designer brands, there are funky British designs William Morris and Booth & Bruce, quirky Belgian brand Theo, fashionable German, Martin & Martin, engineering-inspired Italian, Derapage, stylish Spectacle Eyeworks from Canada and the classical elegance of Danish eyewear Lindberg among others.

In addition to the adult ranges, the i-site stocks an adorable range of super stylish children’s eyewear such as the deliciously kitsch Hello Kitty and French brand, Julbo.

All niche brands for the connoisseur of glasses wearers who adorn eyewear not only out of necessity but as an accessory.

This distinctive eye wear is complimented by a range of fashion accessories such as necklaces, bracelets and earrings. Great as gifts or a treat for yourself!

With interiors designed by Alessandro Clima, ex-employee of interior designer to the stars David Collins, a slick retail environment has been created, doing away with the traditional lock and key glass cases and leaving the frames open on display on shelves. Info cards that tell the story behind each range give the impression of each frame being like an individual piece of art.

Aromatherapy candles burning provide a perfect welcome to this up-market and unique boutique.

Why not pop in for a browse or book an eye test? You’ll be certain of a warm welcome.


June 18, 2010