|LazyLawn Lays Roots In London|
| As demand for artificial grass soars
The six figure investment will see LazyLawn grow its London presence over the next five years, as demand for its artificial grass has increased by 25% in the last year.
LazyLawn, which has rolled out its turf for big names such as Selfridges, JD Wetherspoon, Center Parcs and Big Brother, has moved into a 2,300 sq ft office and warehouse at Oliver Business Park in Park Royal.
Andy Driver, Marketing Director at LazyLawn, comments: “This move comes as part of a LazyLawn expansion and follows a successful year at premises in Chiswick, which we have now outgrown.
“We have now expanded to take on new warehouse space in London, giving us the scope to hold stock and allow for faster distribution across the city.
“Alongside the new premises, we are investing heavily in this expansion with the addition of new teams, new equipment and two new distinctive LazyLawn vehicles, which will allow us to better meet London’s growing interest in synthetic turf.
“We had a bumper year in 2013 with a 25% growth in sales and due to the high number of bookings we have received in London already this year, we are expecting this growth to continue in 2014 as more people join the LazyLawn revolution.”
August 15, 2014
Andy adds: “The rapid growth in LazyLawn’s popularity is all down to the products and home owners, schools, nurseries and businesses are all discovering the many benefits our turf has to offer.
“LazyLawn looks and feels just like natural grass, but is mud-free, mess-free, low maintenance and hard wearing – it’s no wonder people are digging up their turf in favour of our artificial grass.
“Our lawns are so versatile that we’re installing them in roof gardens, hotels, restaurants, beer gardens and even at Heathrow Airport.”
Home owners in London have been found to spend the least amount of time in their gardens compared to other regions in England, an HSBC garden survey revealed in 2012, but LazyLawn is on a mission to change that with its lush green, low maintenance lawns.
Londoners spend an average of just 74 days per year in their garden, compared to the national average of 95 days.
An artificial lawn can even help home owners find more time for relaxing, as a recent survey commissioned by LazyLawn discovered that individuals with a garden spend an average of 1.89 hours per week – that’s four days every year – maintaining their lawn, which could be better spent enjoying time in the garden.
In fact, of the 2,044 British adults questioned in the survey, the 44% admitted they would spend more leisure time in the garden with the time they would save if they didn’t have to maintain their lawn.
LazyLawn was also the first artificial grass brand to ever appear at the Chelsea Flower Show, has installed the Big Brother garden for eight consecutive years and has worked on a number of projects for the FIFA World Cup 2014.
For more information go to www.lazylawn.co.uk, follow @lazylawn or call 0208 838 0356.
August 15, 2014