Clothing with necklines and silhouettes that are ultimately flattering and body-balancing on a bigger bust

Alice Fawke is a clothing brand for women with DD+ busts. Alice is hosting a pop-up shop at 24 Devonshire Road, W4 2HD, 4th - 17th April.

The pieces in the collection are designed to be deliberately unfussy in order to allow the person inside them to take centre stage. At the same time, particular attention is given to necklines and silhouettes that are ultimately flattering and body-balancing on a bigger bust. Of course, every piece provides much greater capacity across the chest without compromising the fit elsewhere.

The collection is inspired by the modern women's increasingly diverse lifestyle. Great clothes now need to be versatile enough to be worn almost anywhere. Quality fabrics and sleek cuts that hold their shape whilst allowing the wearer to move uninhibited. Strong but classic colourways that can easily be dressed up or down for day-to-night or casual to work.

The designs are intended to make women feel comfortable, powerful, elegant and free .

About Alice Fawke

This brand is all about authenticity. It was born out of a real issue that Alice face's and she want customers to be assured that the clothes are designed with care, passion and integrity. She develops all the styles herself with the help of a small and expert design team.

Each style is named. This is a small ‘thank-you' to friends and family who have inspired and motivated Alice in my dream of building her clothing range.

The idea for the range has been a long time in the making. After gaining two degrees and seven experience-building years in PR and marketing, in 2017 Alice finally took the plunge threw herself and her savings into making Alice Fawke happen. She launched almost exactly a year later.

Customer testimonials

‘The pieces are fantastic and fit amazingly. Thank you.'
 - Google, marketing manager

‘Everything fits so well and really holds you. You can definitely feel that it's properly tailored.'  
- Topshop, fashion buyer

‘I love your clothes. They make me want to take myself more seriously.'  
- Luxury travel PR, director

‘Just done a runway for my 21 year-old fashion conscious daughter – she absolutely loves the dress: “It's so nice to see you wearing something properly fitted”. That's because no clothes I've had before sit flat over my tummy. By the time I find something to fit my bust, there's always loose material around my midriff. Her eyes lit up when I walked in the room.'  
- Harley Street GP

Additional information

- The pieces are all designed and made in London.
- Sizes are 8-14.
- Prices range from £85 - £250.
- Instagram:   alice_fawke
- Website: www.alicefawke.com

Opening times for the pop-up shop are:

Mon – Sat: 10am – 6pm
Sunday: 11am – 5pm

April 5, 2019