Gentlemen’s Grooming Boutique Sets The Style For Devonshire Road

Genco enables today’s men to relax, unwind and indulge at affordable prices


9 Devonshire Road

Telephone: 020 8994 0040

The Renaissance of Devonshire Road

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Martyn Gayle, a prominent figure and expert in male grooming, has developed a new grooming salon brand that is set to top the burgeoning market. His first boutique studio located in Chiswick will open its doors on the 4th June 2007. Combining high quality service and exceptional skill, the Genco brand takes on a very contemporary feel.

Genco will be one of the first to bring the male grooming concept to the high street, allowing today’s men to relax, unwind and indulge at affordable prices. The salon offers its men a variety of different luxury services including hair styling, traditional wet shaves, massages, skin treatments, waxing and bronzing.

Martyn Gayle comments, ‘Genco Male Grooming combines the great skill, care and discretion exercised by traditional gentlemen’s barbers with contemporary style. Our passion is to make our customers look and feel at their very best, because we know that it helps them to perform at their very best.’

The striking internal décor of the Devonshire Road Salon will certainly not go unmissed – designed with iconic images depicting a modern interpretation of ‘intelligent masculinity’, up and coming artist Luke Frost has produced a masterful graffiti led design that can be enjoyed in both the hair studio and wellbeing treatment room.

Martyn believes that a good grooming ritual is like a meditative practice that focuses the mind and energises the inner self. The Genco brand is not one of vanity or body beautiful but style, inner strength and performance.

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June 4, 2007