Is It A Mobile Phone Shop, Is It An Estate Agents?

No it's Patisserie Valerie that's set to become our latest haven of self-indulgence

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Bets are already on for how long the High Road's newest addition will survive and they haven't even opened their doors!

Patisserie Valerie are preparing to become Chiswick's latest haven of self-indulgence and are currently putting the finishing touches the tranformation of the former Nuts About Life shop.

Well known for their hand-made cakes and patisserie, continental breakfasts, lunches, the finest teas and coffees although Patisserie Valerie is a chain of eight, they claim to have a 'unique atmosphere to each location'.

The original Patisserie Valerie first opened its doors in 1926, in Soho's Frith Street, when Belgian born Madam Valerie decided to introduce a taste of the continent to the English.

During the Second World War the Frith Street premises were bombed by the Luftwaffe and Madam Valerie subsequently set up shop around the corner in Old Compton Street where her legacy continues to this day. The unique café-atmosphere includes the decor left over from the 1950's epitomised by the now famous Toulouse-Lautrec style cartoons by Terroni.

The company is today owned by the three Scalzo brothers - Enzo, Robert and Victor - who acquired it in 1987.

November 6, 2008