Chiswick Company Behind World Cup Gaffe

ITV blame Technicolor after 1.5m HD viewers miss Gerrard’s goal

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Robert Green isn’t the only person being slated for his World Cup error, ITV have issued an apology after a ‘human error’ meant 1.5million High Definition (HD) viewers missed Steven Gerrard’s goal.

The broadcaster said that Chiswick Business Park based company Technicolor were responsible for the gaff which showed an ad for Hyundai cars at the moment Gerrard scored his 4th minute goal.

A spokesperson for ITV said, "An error by ITV's transmission providers, Technicolor, meant that ITV1 HD's coverage of the England v USA match was interrupted for approximately 20 seconds. ITV1's standard definition coverage was unaffected.”

ITV’s Group Technology Director Richard Cross said, "We apologise unreservedly to viewers for the unacceptable interruption to high definition coverage of the match. We met with Technicolor first thing this morning to put in place measures to address the issue and to ensure that Technicolor takes the appropriate action with immediate effect."

ITV received more than 1,000 complaints when a similar error meant viewers missed Everton's winning goal at the end of extra time against Liverpool in last year’s fourth round FA cup replay.

Saturday’s blunder led angry fans to call for World Cup match broadcasts to be handed over to the BBC.

June 21, 2010