|Charity Begins at the Checkout|
Chiswick's Waitrose to donate £1,000 a month to local good causes
Community projects in Chiswick are set to benefit from £12,000 of funding a year thanks to the newly opened Waitrose Chiswick and its ‘Community Matters’ initiative.
Each month, Waitrose Partners choose three causes to benefit from a share of the supermarket’s £1,000 regular donation.
The first three local causes to benefit from the programme in December 2008 were:
• Chiswick House: received £280 towards protective clothing for their volunteers who are undertaking a £12.1 million restoration project to restore the gardens.
In January, Waitrose Chiswick and its customers supported:
• A Spoonful of Sugar: £550 will go towards helping seriously ill children by sending a professional entertainer or artist into hospital wards to give them a healing dose of fun.
The causes that Waitrose Chiswick and its customers will support this month are:
How it Works
Shoppers at the checkout are each handed a green token which they can place into one of three labelled boxes at the store exit, allowing them to learn about and vote for the cause they would like to support. The more nominations a cause gets, the greater the share of the donation they receive.
Shoppers can also join Waitrose Chiswick in supporting community projects by nominating causes that are important to them by simply filling in a ‘Waitrose Community Matters’ leaflet at the Welcome Desk in store. All types of causes such as senior citizen homes, local schools and youth projects are poised to benefit from the scheme.
‘Community Matters’ is a corporate and social responsibility (CSR) initiative which will see all 198 Waitrose food shops across the UK donate money to local causes every month.
Mark Stevens, Branch Manager of Waitrose Chiswick, said, “‘Community Matters’ is a fantastic initiative that will make a huge difference to a lot of people in the area. We’re passionate about working with the community and as a team are very proud to be working on such a worthwhile scheme. We look forward to seeing lots of nominations from our customers in the coming months.”
February 13, 2009