Chiswick 'Kidfluencer' Given Innovative Sensory Kit

Five-year-old JoeJoe features new equipment on his YouTube channel

Chiswick 'Kidfluencer' Given Innovative Sensory Kit
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A five-year-old from Chiswick, who has autism and ADHD, is among the first recipients of innovative equipment which aims to provide disabled children with sensory activities in their own home.

JoeJoe Pilgrim Ruggeri received the sensory kit from Caudwell Children as part of a UK-first charity campaign to deliver equipment and support to disabled children across the country.

The sensory pack will provide a range of therapeutic benefits for JoeJoe helping him regulate his emotions and develop his motor skills.

JoeJoe, a social media ‘kidfluencer’ who has 2,300 followers on YouTube, has featured the Get Sensory pack in his recent video on his ‘SIBLINGS ' LOVES' TOY'S’ channel.

JoeJoe’s mum, Anita Ruggeri, has already noticed the benefits the equipment brings.

She said, “The Get Sensory pack has made a real difference to JoeJoe’s life, especially during the pandemic. JoeJoe is extremely hyper and has no awareness of danger, the items in the pack have given JoeJoe the sensory activity he needs to feel calm, relaxed and to keep safe.”

“When the pack came he was so excited and felt really special. He loved the lights, colours, and textures. He loves his Weighted Cushion which he now sleeps with.

“This is a life-changing pack which has made a massive impact on our family and has helped to keep JoeJoe in a safe bubble.”

Caudwell Children has pledged to provide thousands of families with essential sensory equipment during the Covid-19 pandemic – with each family receiving a pack of appropriate and safe toys to support children living with a wide range of disabilities.

Trudi Beswick, CEO of Caudwell Children, said, “Our Get Sensory Packs are designed to support children who are likely to benefit from sensory resources – it’s so encouraging to hear that JoeJoe is enjoying using the equipment and his family can see the benefits already.”

“We’ve committed to provide thousands of families with a pack, because we know it’s difficult to access resources at the moment.

“To deliver on that we’re now calling for anyone who can to make a difference to the life of a disabled child by donating to our Get Sensory Packs campaign – you can make a life-changing difference from just £5.”

Caudwell Children launched its Get Sensory Packs campaign following consultation with parents to find the most appropriate and safe sensory items – selected by the charity’s Occupational Therapists.

Packs are available to children who have a confirmed disability or chronic illness. Families can apply directly to Caudwell Children for support, with the charity providing 80% of the cost of each pack.

Families will be asked to contribute 20% of the cost, which is £20, and to confirm their financial status and their child’s diagnosis. More information is available at

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January 12, 2021

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