George IV Selling Beer To Raise Funds for LGBTQ+ Charity

Suspended in Rainbows part of tie-up with West London Queer Project

Chiswick councillor Ranjit Gill (centre)with the West London Queer Project contingent at this year's Pride
Chiswick councillor Ranjit Gill (centre)with the West London Queer Project contingent at this year's Pride

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The George IV in Chiswick has joined forces with West London Queer Project (WLQP) and Siren Craft Brew to raise money for Mermaids Charity, one of the UK’s leading LGBTQ+ charities.

50p from every sale of Suspended in Rainbows – a 4% ABV pale ale brewed by Siren – will be donated to the charity while stocks last at the George IV. The beer will also be available at the Drayton Court in Ealing.

The pubs have been working closely with WLQP which is committed to offering safe spaces for members and allies of the LGBTQ+ community.

The George IV is hosting a number of WLQP events – including Chiswick’s own Pride festival on Sunday 3 July. In the morning, the pub will hold an LGBTQ+ parents and children brunch – where parents will get the chance to mingle over brunch while their children are safely entertained with games and crafts. In the afternoon, the pub’s Boston Room will host a flower arranging workshop with Dominic Hughes of Pot Pourri Flowers in Kew.

Other WLQP events are also taking place at The George IV, such as Britney Brunch on Saturday 9 July.

Fuller’s recently signed the British Beer and Pub Association’s (BPPA) diversity and inclusion charter – as part of its commitment to being #OpenToAll. The pledge signifies Fuller’s intentions on ensuring its sites are inclusive spaces and taking a zero-tolerance approach to harassment or discrimination of any kind.

Aubrey Crawley, founder of WLQP, said: “It’s great to have joined forces with two iconic West London pubs. The support from the teams at The George IV and The Drayton Court has been fantastic. They’ve been so helpful in helping WLQP achieve its goal in offering safe spaces for the LGBTQ+ community to socialise in. I can’t wait for the upcoming events we already have scheduled in but I’m also excited to see what more this partnership can bring. Fuller’s is an iconic brand, with its heart in West London, so I see more potential for collaboration in the future.”

West London Queer Project at Pride
West London Queer Project at Pride

Ben Bullman, General Manager of The George IV, said, “I’m delighted that my team and I can support WLQP. It’s so important that there are safe spaces for the LGBTQ+ community and it’s something that is lacking in the local area. I think it’s also important to remember that by welcoming one group, we are certainly not turning away anyone else. Pubs are at the heart of their communities, where everyone is welcome and so I’m proud that we can offer a space that brings together people from all walks of life.”


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July 3, 2022

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