Drink Ale For Charity!

Chiswick Brewery Fuller's Gives 5p per pint of new Seafarers Ale to maritime charity

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Chiswick-based brewer Fuller's have announced the launch of Gales Seafarers Ale, sales of which will benefit people who have worked at sea.

For every pint sold, five pence will be donated to Seafarers UK, a national charity that supports people who have worked at sea. Seafarers UK gives grants to organisations that work directly with serving and former members of the Royal Navy, Merchant Navy and fishing fleets and their families.

Available from September 1, Gales Seafarers Ale is a 3.8% ABV beer, brewed with the finest Maris Otter malt, English Admiral hops and the unique Gales yeast for a hugely satisfying, refreshing taste.

The fresh 'bracing' aroma of zesty and spicy hops?is followed by a palate full of fruit and malt character.? It?then ‘sails’ through to finish with a satisfying hop flavour and gentle bitterness.

Gales Seafarers Ale will be available on draught in selected Fuller’s, Gales and free trade pubs, as part of Fuller’s Autumn Beer Festival, which involves a different special beer for each of the three months of the season.

John Roberts, managing director of The Fuller’s Beer Company, said, “Gales Seafarers Ale is a fantastic beer, brewed to an old recipe from the Gales brewing book.

“We’re delighted to carry on the tradition of supporting our nation’s seafarers, and I personally can’t think of a more enjoyable way to do your bit for charity.”

Seafarers UK’s Chairman, Surgeon Vice Admiral Ian Jenkins, said, “I am thrilled that Fuller’s is supporting the work of Seafarers UK by producing this delicious new ale.

“The money raised from the sale of every pint will mean a great deal to those people who have devoted their lives to working at sea and who have fallen on unfortunate times.

“As an island nation, we depend on seafarers for our defence, food and consumer goods. Many elderly, injured and homeless seafarers and their families and widows now rely on charitable help. By buying a pint of Seafarers Ale you are personally contributing vital aid to those in need.”

August 17, 2007