Major New Chiswick High Road Development Approved

Six-storey residential with two retail outlets for neglected stretch near Empire House

carpetright flats


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An impression of the project, from Keith Williams Architects

A new six-storey apartment of 34 flats overlooking Turnham Green has been approved by Hounslow Council for the area of 396-400 Chiswick High Road. It had been recommended for approval by council planners recently and will mean the demolition of Daniel Beds.

The rest of the site is the former Carpetright premises which is vacant.

The building will be a stepped pavilion in design going in scale from a three-storey general height to six storeys set back in tiers. Detailed design work is expected to start in the near future.

396-398 Chiswick High Road

The project will deliver 420m2 of retail floor space- two retail units- at street level and 34 residential units above. The design is by Keith Williams architects.

The plan to develop this neglected stretch of the High Road near Empire House, has nothing to do with the Lendlease development or Sainsbury's, and is a totally separate project.

A pre-application presentation last year outlined plans for 22 units of 1,2 and 3 bedroomed apartments over 4/5 storeys, with retail space at ground level.

There will be 5 studio flats, 7 one bedroom flats and 22 two bedroom flats in the development, eight of the total will be classed as affordable.

Local people have been hoping that some regeneration of the area would finally happen, given the run-down look as retail units close.

Keith Williams commented “This promises to be a significant work of architecture amongst some fine architectural neighbours and should help kickstart the revitalisation of this prominent piece of west London townscape.”

January 17, 2020


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