Brentford Community Stadium Has Been Renamed

Stadium naming rights sold to home appliance manufacturer Gtech

Gtech corporate branding will appear around the stadium. Picture: Brentford FC


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Brentford FC has announced that its home ground is to now be known as the Gtech Community Stadium.

The home appliance company, Grey Technology Limited (Gtech), which manufactures household and garden products such as cordless vacuum cleaners and grass trimmers has purchased the naming rights for the former Brentford Community Stadium for the next ten years.

The deal represents the largest sponsorship deal in Brentford’s history and the club says it will help to drive further investment into its ambitious plans on and off the field.

Jon Varney, Chief Executive, Brentford FC said, “Securing a naming rights deal for the new stadium is something that we have been working on for some time. It was so important for us to find a like-minded organisation. We wanted a progressive, community-minded partner who want to join us on our journey over the next decade.

“Gtech are an innovative, entrepreneurial organisation based here in England, with global ambitions. Their people are humble but with a confident, underdog mentality, taking on some huge corporations in their field. They have done things differently to get to where they are. We felt that it was a great fit for this long-term partnership.

“This investment will support our long-term plans to thrive in the Premier League. We need to continually invest into the stadium. We have recently created safe standing areas in both the home and away ends and this deal will help us explore further opportunities to enhance the matchday experience, the facilities and technology inside the stadium.”

Gtech was started in a garage by designer and inventor Nick Grey who built the company into an international business which claims to have developed the world’s first cordless power sweeper.

He said: “To be associated with Brentford FC is a fantastic opportunity for us. It is a stunning facility here. The club management have achieved incredible things since Matthew bought the club a decade ago. We are delighted to have Brentford playing in the Gtech Community Stadium.

“The Premier League has an incredible global audience, due to the heritage, player quality and stadium atmospheres. We are looking forward to working with the club and the fans this season and for many years to come.”

As well as the branding and signage rights which will be visible inside and outside the stadium, Gtech will also become a partner of the Brentford FC Community Sports Trust. This should enable the Trust to broaden the work they do to engage with young people across west London.

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July 29, 2022


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