Are Chiswick Estate Agents Among the Fastest in London?

Report shows W4 to be the quickest selling premium area

Rightmove data shows Chiswick properties sell 15 days more quickly that the London average

November 23, 2025

In what has been a relatively grim few years for the property sales market, a recent report from Rightmove has provided a bit of positive news for the Chiswick area.

Rightmove’s latest Speed of Market tracker shows that homes in W4 are selling more quickly than the London average, with properties finding buyers in 55 days compared to 70 days across the capital. Chiswick appears in the top ten areas for speed of transaction and, notably is the one location where prices are significantly above the overall average with the others generally being in the east of the capital or in the outer suburbs.

This raises the question: is it the skill of local estate agents driving faster sales, or is it the quality and appeal of the housing stock itself?

Across Great Britain, homes are currently taking an average of 64 days to sell. Scotland dominates the fastest-selling markets, with towns such as Cumbernauld averaging just 15 days thanks to its distinct legal system, which makes transactions quicker and more binding. In England, Heaton in Newcastle leads outside Scotland at 26 days.

London, however, is slower overall. The capital’s average of 70 days reflects the complexity of its market, with higher prices and diverse buyer profiles. Yet within London, pockets of demand are bucking the trend. East London areas such as Leytonstone (34 days), Walthamstow (38 days), and Leyton (40 days) are leading the way. Chiswick, at 55 days, sits alongside Bexleyheath and Sidcup as one of the faster-selling markets, despite its much higher average house price of £908,859.

10 quickest markets in London according to Rightmove

The Rightmove analysis is confirmed by Home.co.uk’s Time on Market Report for June 2024–June 2025 which calculates transaction speed on a different basis. It shows that in W4 there is slower movement for detached and semi-detached houses with the former now averaging nearly a year to sell. However, terraced houses are selling much more quickly with the average dropping from 162 days to 87 days and flats down from 216 days to 192 days. The greater liquidity in the cheaper property types in what is generally a low volume market has driven the average sale price in Chiswick below one million but there is no evidence of a sustain price fall on a like for like basis.

According to Christian Harper of Harpers of Chiswick , this apparent efficiency is less about the prowess of estate agents and more about the enduring appeal of the area. Christian says, “Wouldn’t it be nice to say that the average time to sell had anything to do with how good Chiswick estate agents are…. I think it’s fairer to say that the reason is more likely to be the combination of excellent amenities, choice of schools and good transport links that Chiswick offers. I also think that Chiswick moves to the top of the table because many of the other premium areas of London could be considered as first choice for luxury second home living or first-time purchases, hence they are more susceptible to market uncertainty with demand diminishing much quicker at times of turmoil. The Chiswick market is stable because the demand is constant.”

Christian points to lifestyle drivers: families moving out of central London flats in areas like Notting Hill or Knightsbridge often see Chiswick as the practical next step. With gardens, larger homes, and strong schools, the area offers a balance of affordability and quality of life that keeps demand steady even in uncertain times.

Andrew Nunn of Andrew Nunn Associates adds that while Chiswick’s position may seem surprising compared to neighbouring postcodes, several factors combine to keep the market moving. Andrew says of the Rightmove report, “If it is accurate it probably is an accumulation of factors. Demand always outstrips supply. The quality of valuation advice provided from, say, the top six or so agents in Chiswick is generally very good – accurate and meaningful. Most sellers who go to market in Chiswick are not highly leveraged, do so with a purpose in mind and want to achieve their objective therefore are more likely to react quickly to offers. Very few are ‘testing the market’ or speculative sellers. The quality of demand (buyers) generally is strong. Most are ready, willing and able to move and more importantly, they are decisive.”

Andew also highlights the impact of off-market transactions. With historically low stock levels, many sales are agreed privately before appearing on Rightmove. When these properties are later marked as sold, they reduce the average time-to-sell figures, making Chiswick appear even faster-moving.

A retired estate agent who worked for many years in the local market said, when shown the Rightmove numbers, “This doesn’t surprise me one bit. People like to denigrate agencies and there are indeed lots of bad actors in the profession. Most firms incentivise their teams based purely on the value of instructions obtained and, with the reward for success often being promotion to a more senior role in another office, the quality of client care after the instruction was given doesn’t matter. In Chiswick, a much larger proportion of sales are handled by a group of agents who have been based in the area for a long time and intend to continue to be so, therefore they have a bigger incentive to push your sale through with as quickly as possible. Repeat business is critical for these agents even if they have to wait a decade to get it.”

The broader London picture shows that selling times are lengthening compared to earlier in the year. Even the fastest areas, such as Leytonstone and Walthamstow, are taking longer than they did in November. Rising mortgage rates, affordability pressures, and buyer caution are slowing the capital’s market.

The overall picture is of few transactions happening more slowly and it will probably be of little solace to anyone stuck in a prolonged transaction in Chiswick that the situation here is better than much of the rest of London.