The White Company Taking Over Rock and Rose Site
Home furnishing shop set to open on High Road in the summer
Rock and Rose closed suddenly last month
|
February 9, 2025
The slow shift of Chiswick High Road away from hospitality businesses looks set to continue with another former restaurant being converted to retail use.
The White Company has submitted an application for changes to the shopfront at number 270 which only last month was home to Rock and Rose.
The address has been occupied by restaurants for decades including Giraffe and Bills before Rock and Rose.
The application states that works will commence in April with a view to completion in June.
The White Company is a British lifestyle brand founded in 1994 by Chrissie Rucker, beginning as a small mail-order business offering luxurious white bed linens. Frustrated by the lack of affordable yet premium white homeware, she envisioned a brand that combined simplicity, luxury, and accessibility.
Although it has a product line named the "Chiswick Collection," which includes items such as the Chiswick Stretch Flare Jeans and bedspread and cushion set made woven in Portugal in the French matelassé style, the company has no known previous connection with W4.
An agent involved in commercial lettings said, “People are inevitably disappointed with the departure of Rock and Rose and a thriving independent restaurant scene is the mark of a strong town centre but there are a lot worse potential replacements than The White Company. It feels right for the location.”
Like Reading Articles Like This? Help Us Produce More This site remains committed to providing local community news and public interest journalism. Articles such as the one above are integral to what we do. We aim to feature as much as possible on local societies, charities based in the area, fundraising efforts by residents, community-based initiatives and even helping people find missing pets. We’ve always done that and won’t be changing, in fact we’d like to do more. However, the readership that these stories generates is often below that needed to cover the cost of producing them. Our financial resources are limited and the local media environment is intensely competitive so there is a constraint on what we can do. We are therefore asking our readers to consider offering financial support to these efforts. Any money given will help support community and public interest news and the expansion of our coverage in this area. A suggested monthly payment is £8 but we would be grateful for any amount for instance if you think this site offers the equivalent value of a subscription to a daily printed newspaper you may wish to consider £20 per month. If neither of these amounts is suitable for you then contact info@neighbournet.com and we can set up an alternative. All payments are made through a secure web site. One-off donations are also appreciated. Choose The Amount You Wish To Contribute. If you do support us in this way we’d be interested to hear what kind of articles you would like to see more of on the site – send your suggestions to the editor. For businesses we offer the chance to be a corporate sponsor of community content on the site. For £30 plus VAT per month you will be the designated sponsor of at least one article a month with your logo appearing if supplied. If there is a specific community group or initiative you’d like to support we can make sure your sponsorship is featured on related content for a one off payment of £50 plus VAT. All payments are made through a secure web site. |