Will Gail's Be A Cut Above The Rest?

New artisan bakery set to open on Chiswick High Road

Architect's impression of new shop front

Butcher's Choice For Chiswick

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Artisan bakers GAIL's have applied for planning permission to open a new bakery in Chiswick.

The company was founded by Ran Avidan and Tom Molnar’s after their craving for and difficulty in finding a quality loaf sparked their entrepreneurial drive.

The pair left their safe city jobs to team up with Gail Stephens, founder of Baker and Spice and The Bread Factory - a small artisan bakery supplying London’s who’s who of top chefs - to put quality bread within hands reach of Londoners.

Their Chiswick branch, on the site of recently closed Clinton Cards shop, will be given a makeover to reflect GAIL's identity to create a light and airy bakery shop which will have a small amount of seating.

According to their website, what makes GAIL's different is the company's passion for changing the way people think, feel and consume bread.

"We strongly believe good quality bread should be celebrated and what better way to induce the comforts of heart and home than the smell and taste of fresh baked bread. We strive to deliver the highest quality handmade breads packed full of honest, natural, healthy and fresh ingredients. Our breads are constantly changing in selection - we pride ourselves on innovation and do our utmost to offer different products inspired from around the world, seasonal ranges and of course, not forgetting your all time favourites with a twist."

To tickle your taste buds take a look at some of their produce here.

March 16, 2010