'Bitter' Pill For For Fuller's Fans To Swallow

In future, Chiswick Bitter will only be available seasonally

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Chiswick based brewer Fuller’s has announced that one of its oldest brands, the distinctively ' hoppy' Chiswick Bitter, will not be available throughout the year. Chiswick Bitter, named after the area where it was first introduced, has been in existence since the 1930s.

Chiswick was Champion Beer of Britain in 1989 but tastes have changed and Fuller's admits that its cask ale range has grown, and therefore Chiswick Bitter has been removed to its 'seasonal calendar'.

This means that fans of Chiswick Bitter will find it more difficult to source and it will not be available year round.

The brewery says; "Chiswick has a place in the heart of most Fuller's fans- and among our brewing team too-we look forward to introducing it to new drinkers when, as part of our popular seasonal portfolio, it will be appearing in a number of new stockists.

Extra hops added to the cask give Chiswick Bitter a distinctive aroma and a lasting bitterness in the finish. It is described as "the ideal companion to lunchtime dishes."

The decision has saddened many fans who took to Twitter to vent their disappointment.

One tweeted; "A sad day.The very last of one of our all-time favourite beers @FullersBrewery No more Chiswick Bitter"

Ironically the beer is described thus on Fuller's website- "It’s a flowery, fresh, famous bitter that’s been in our pubs since 1930 – because when you love something, you should never let it go."

October 23, 2015