Times accuses Foxtons of engaging in "board wars"
Estate
agent accused of engaging a contractor to systematically tear down
rivals' signs
A
national newspaper has accused, Chiswick based estate agent Foxtons
of engaging in "board wars" with rival estate agents.
It
has alleged that Jon Hunt, the multi-millionaire founder of Foxtons,
contracted teams to remove rivals' signs in an attempt to drive
up market share in the London property market. They claim that up
to 500 signs a week are being removed at night.
According
to the Times they are in possession of documents which they claim
are signed by Mr Hunt and order contractors to target particular
agents. The designation given to agents singled out is "EA"
or enemy agents.
Earlier
in the year Hamptons International had threatened to sue Foxtons
over board removals in the North London area and according to the
Times several London agents are planning to sue Foxtons claiming
losses running into six figures.
Foxtons
is one of many agents that have been fined for putting up boards
outside properties that they were not selling in order to get cheap
advertising. The firm was forced to apologise to Government spin
doctor Alastair Campbell after putting up a bogus board outside
his house. The controversial firm has been in the news for all the
wrong reasons over the last year with the Advertising Standards
Authority upholding a complaint that their advertisements were misleading
and a judge supporting a client who they had sued for withholding
part of their fee after what he said was substandard service.
Charles
Lankester, director of communications for Foxtons reportedly described
the allegations as being preposterous. They are accusing the Times
of using an unreliable source for the information and that this
person had previously tried to blackmail Foxtons and Jon Hunt.
Foxtons
signs have been appearing more widely across Chiswick recently as
part of their sponsorship of two local school fairs. They donate
money to the school in return for parents displaying their sign
outside their property for a limited period.
June
14, 2003
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