Buyers 'Abandoning Notting Hill For Chiswick'

So claim estate agents Savills as they move to Turnham Green Terrace


Christopher Bramwell

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House buyers are increasingly moving from Notting Hill and Kensington to Chiswick as the area becomes more popular with those reluctant to make the move further out to the commuter zone according to a local estate agent.

Christopher Bramwell, (pictured on right) head of Savills Chiswick office which has moved from its base on the Chiswick High Road to Turnham Green Terrace, said these buyers felt Chiswick was significant value for money and had a "wonderful lifestyle".

He said the team had a great start to the year and have taken on some interesting new instructions including a house with an enormous riverside garden on Hartington Road at £2.65 million. He expected house prices in West London to remain resilient, exceeding their peak levels by around 12%, across all price brackets.

Savill's inhouse research shows that an increased number of overseas buyers are moving away from their traditional areas of interest such as Notting Hill and Kensington to Chiswick. The proximity of the International School on Gunnersbury Lane is often given as a reason for the shift. This has prompted the estate agent to move their business in the same direction.

Alongside the sales and lettings parts of the business Savills Chiswick is also housing a New Homes department from the new office who specifically look after new developments locally and across South West London.

Simon Walker, Savills Residential Development sales said,  ‘We are very excited to be relocating to the new Chiswick Office on Turnham Green Terrace having worked successfully out of Mayfair for some months. Our team of three will be covering new developments in South West London, and we have some excellent new instructions coming to the market in the next few weeks.’

Hannah Woodley, head of Savills Chiswick Lettings comments: ‘"The Savills Chiswick Lettings team also have some fantastic new instructions, such as a large house on St Peter’s Square which is available for £2,850 per week. They are expecting a busy year ahead, with rental prices in West London on the rise and more and more people looking to move to the area."

With large companies moving into the area due to the expansion of office space particularly at Chiswick Business Park, there are expectations that the growth in lettings in W4 is likely to be strong with demand for corporate lets increasing and a larger number of expatriate executives moving to the area.

February 28, 2013

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