Local Groups Call For Action Opposing High Road Development
They say Empire House and Essex Place plans not suitable for Chiswick
Local residents' groups have urged people in Chiswick to express their opinions to LBH Planning about the 'high rise' plans for the Empire House and Essex Place residential and retail development.The deadline is now extended to 25 October.
The development of the 1.3 acre plot between Chiswick High Road, Acton Lane and Essex Place is likely to represent the biggest change to the central area of Chiswick since WW2.
The developer Lend Lease is seeking to build 72 residential units, including affordable homes, in Essex Place and Acton Lane. The Empire House tower block will also see a change from office to residential with new retail frontage of seven units along the High Road.
But local groups, including the Chiswick High Road Action Group (CHRAG) , the West Chiswick and Gunnersbury Society (WCGS) and the Southfield Ward forum, say that the existing design is disappointing and out of keeping with the environment in which it is placed. They want it reconsidered to be more in keeping with the surrounding structures.
They also found the lack of amenity to the wider public in the project to be disappointing. CHRAG had formerly called on the developers to make their plans more "appropriate" for the area.
A CHRAG spokesperson said: "We urge people to let the council know urgently - by writing with their views to email@example.com"
Artists impression of the scheme- image Lend Lease
CHRAG objections and recommendations are summarised below;
Another local group, The West Chiswick and Gunnersbury Society (WCGS) had previously said that it does not believe that the scale of the Essex Place building is appropriate and requests that the 7/8-storey element of this building be reduced to 4/5 storeys.
"As proposed, this building would be significantly higher than Sainsbury. It would not only be visible above and behind the shops on the Chiswick High Road, adding to the "intrusion" of Empire House itself but also, together with Empire House, might well create a canyon effect along Essex Place. Furthermore, it would tower uncomfortably above the adjacent 3-storey town houses whose only private amenity space will be their rooftop gardens".
The groups say that the lack of amenity to the wider public in the whole project is "disappointing".
The Southfield Ward Forum has also asked local people to write to LBH. Cllr Andrew Steed said;
"The three reasons why we object to the development are:
3-d Plan of scheme looking east on the High Road
They say that the nature and scale of the development are wholly contrary to the Character and Context recommendations which will form part of Hounslow Council’s Local Plan.
Drawing of Empire House building on High Road
Lend Lease have been working with Hounslow Council to draw up plans to be submitted for approval.
New residential block at rear of old Empire House
September 17, 2014